Monday, February 29, 2016

Book-Marketing Tip of the Day – February 29, 2016

Learn from your less-than-successful ventures (otherwise known as failures). There is really no such thing as failure – you simply you create a result. For example, during one campaign to get on TV and radio shows I sent out 500 letters. I was ignored by 490 and rejected by the others. I didn't fail 500 times - I learned a different way to succeed. I sent a "thank-you" note to the rejections, thanking them for having the courtesy to respond. One actually turned into an on-air appearance. Then I created a business-reply card and re-sent that to the other 490 and got a 33% response – and many media appearances.

Sunday, February 28, 2016

Book-Marketing Tip of the Day – February 28, 2016

The first book by Stephen King, the iconic thriller Carrie, received 30 rejections, finally causing King to give up and throw it in the trash. His wife fished it out and encouraged him to resubmit it, and the rest is history with King now having hundreds of titles published and having the distinction of being one of the best-selling authors of all time.

Saturday, February 27, 2016

Book-Marketing Tip of the Day – February 27, 2016

When selling my book, Job-Search 101, I initially sought to define niches -- graduating college students, high-school students, blue-collar workers, unemployed people who were 55 or more in age – and tried to sell to them with different approaches. But the common element across all these niches was that people wanted a secure future and a source of that security as quickly as possible. I changed my promotional strategy to address this subtle difference and increased my sales, revenue and profits.

Friday, February 26, 2016

Book-Marketing Tip of the Day – February 26, 2016

Stop selling your books. Start selling the benefits that people receive from buying your books. Retail-store managers want increased traffic and profits. Demonstrate how your promotional efforts will drive people into their store. Librarians are not profit driven, but they want to help their patrons. What do your customers need and how can you help them meet their needs?

Wednesday, February 24, 2016

Book-Marketing Tip of the Day – February 25, 2016

Norman Vincent Peale was turned down by many publishers. He then threw his manuscript into the trash and made his wife promise not to remove it. She honored that promise when she took the wastebasket to a publisher who removed the manuscript and eventually published it. The book, "The Power of Positive Thinking" went on to become one of the world's best-selling and most-quoted books of all time.

Book-Marketing Tip of the Day – February 24, 2016

Selling books is a cumulative process – both mentally and physically. It starts our slowly, and some give up with no large, quick sales. Instead, think of it as doing a little more every day. If you made $.01 today and doubled that every day, you would make $ .64 at the end of one week. And after two week you would make $81.92. You might give up, thinking that's not enough to worry about. But if you stuck it out for three weeks you would have $10,486. And at 31 days, after doubling that first penny daily, you would have $10,737,418.

Tuesday, February 23, 2016

Book-Marketing Tip of the Day – February 23, 2016

Competitors have known for decades that Gillette controls when the men's shaving market moves on to the next generation of razor and blade. Gillette does so by adding one additional cutting edge, and competitors cannot preempt them. Gillette owns the customers' criteria in that category, so the fact that four blades are better than three becomes credible only when Gillette says so. How can you get the same control over people in your target segments?

Monday, February 22, 2016

Book-Marketing Tip of the Day – February 22, 2016

Some publishers get into a routine of doing without planning. They feel it is more important to get the book out and on the shelves, and they do so using the same distributors and techniques they did with the last books they published. However, books are like children – they are all different and each requires its own nurturing (marketing)

Sunday, February 21, 2016

Book-Marketing Tip of the Day – February 21, 2016

Win with a success MASK: Marketing, Attitude, Skills and Knowledge

Saturday, February 20, 2016

Book-Marketing Tip of the Day – February 20, 2016

Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But creating a leadership image is an intangible marketing process. It is something people think when they hear your name: "He/She is the ­­ expert in…." This image is created through consistent, concise and persistent communication with a target segment. 

Friday, February 19, 2016

Book-Marketing Tip of the Day – February 19, 2016

http://www.refdesk.com  contains links to hundreds of tools to track down almost any information. For example, it links to dozens of encyclopedias, general ones like Brittanica and specific ones like legal and technology encyclopedias. It contains links to Ask the Expert sites, all kinds of newspapers, specialty search engines, classic reference works such as The Elements of Style, and much, much more. Refdesk.com is like having the ultimate library reference desk at your fingertips, 24-7, free.

Thursday, February 18, 2016

回复:还在为没有询盘而发愁? 2016-02-19 06:17:29

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如果我而此时天边一轮红日正缓缓司开而此时天边一轮红日正缓缓发不而此时天边一轮红日正缓缓到规而此时天边一轮红日正缓缓定范而此时天边一轮红日正缓缓围内而此时天边一轮红日正缓缓的有而此时天边一轮红日正缓缓效询而此时天边一轮红日正缓缓盘数而此时天边一轮红日正缓缓量,客而此时天边一轮红日正缓缓户有而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓按照而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓而此时天边一轮红日正缓缓赔。
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而此时天边一轮红日正缓缓机:1368而此时天边一轮红日正缓缓6866而此时天边一轮红日正缓缓610  电而此时天边一轮红日正缓缓话:0755-8471而此时天边一轮红日正缓缓4402  Q而此时天边一轮红日正缓缓Q:9388而此时天边一轮红日正缓缓3168  Email:而此时天边一轮红日正缓缓sales@yytech.cc
 

Book-Marketing Tip of the Day – February 18, 2016

Empower yourself. Taking risks may simply be a matter of changing the way you think about risks – they are more like adventures. While in the corporate world many years ago I was afraid to leave the secure position and start my own business. Then came a layoff and I decided to listen to Robert Schuller who said "I'd rather try something great and fail, than do nothing and succeed."  Is something holding you back from making the leap to special sales?

Wednesday, February 17, 2016

Book-Marketing Tip of the Day – February 17, 2016

Market change can be evolutionary, generational or revolutionary. Evolutionary change pushes the boundaries of existing purchasing criteria. Moving from selling only through bookstores to selling books to non-bookstore buyers is an example. Generational change introduces new criteria that complement old ones, such as creating apps. Revolutionary change renders the old criteria obsolete. Examples are ebooks and Amazon.com.

Tuesday, February 16, 2016

Book-Marketing Tip of the Day – February 16, 2016

Paul Assaiante is the men's squash coach at Trinity College in Hartford, CT and his teams have the longest winning streak of any sport in college history – 252 consecutive wins.  He is also the author of the book, Run to the Roar. In it he says, "In Africa, lions hunt in packs. The oldest female in the pride cannot catch her own food, but she has the deepest roar. They position her in the middle of the field facing the bush. All the other lionesses hide in the bush. When she roars, the prey run away from her to their death. But if they had run at the perceived problem they would have found a toothless old lady. Some people create demons in their own mind. It's almost never as bad as they think. That's what I'm trying to teach the boys to do. Run at the problem."

Monday, February 15, 2016

Book-Marketing Tip of the Day – February 15, 2016

Shakespeare coined thousands of new words (neologisms) in his plays and sonnets. Among these are: amaze, bedroom, excellent, fitful, majestic, radiance, and summit (from the book,"That's A Fact Jack!" by Harry Bright).

Sunday, February 14, 2016

Book-Marketing Tip of the Day – February 14, 2016

Have a big message, a big idea for how buyers can use your book. You inspire people when you have a dream that is bigger than theirs. Come to every sales encounter with passion and a big reason why they should buy your content and how they will benefit.

Saturday, February 13, 2016

Book-Marketing Tip of the Day – February 13, 2016

To be successful at marketing, slay a dragon. Long ago, map makers sketched dragons on maps as a sign to sailors that they would be entering unknown territory at their own risk. Some sailors took this sign literally and were afraid to venture on. Others saw the dragons as a sign of opportunity. Similarly, each of us has a mental map of our world, complete with dragons. Where does fear hold you back? What dragons can you slay?

Friday, February 12, 2016

Book-Marketing Tip of the Day – February 12, 2016

Describe what you do, not what you are. Instead of telling people you are an author (one of X million) describe an outcome: "I help parents raise healthy children." In a few words, tell how your content benefits the reader/buyer. Then close with your brand statement: You are the Chairman of Child Development, or the Professor of Productivity, or the Master Motivator or the Cigar Czar, depending on your topic.

Wednesday, February 10, 2016

Book-Marketing Tip of the Day – February 11, 2016

52 Weeks of Business Success says that the only way to have lasting success is by having a gradual change from unproductive habits to successful habits.  Tiffany Colter has created a book that models many of the steps she took to build a company from her kitchen table to and thriving company. Also available in Spanish.

Book-Marketing Tip of the Day – February 10, 2016

Do you hit the bull's-eye every time you shoot? If so you are probably standing too close to the target. As comedian Woody Allen puts it, "If you're not failing every now and then it's a sign you're not doing anything innovative." Everyone has a risk muscle. You keep it in shape by trying new things. If you don't, it atrophies and may no longer be able to take chances. How can you exercise your risk muscle? One way is to sell your books to non-bookstore buyers.

Tuesday, February 9, 2016

Book-Marketing Tip of the Day – February 9, 2016

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from "rocking the boat." But in today's rapidly changing marketplace, holding steady really means falling behind.

Monday, February 8, 2016

Book-Marketing Tip of the Day – February 8, 2016

It's not enough for your content to be practical and unique. It has to be communicated to -- and understood by -- your target consumers and buyers

Sunday, February 7, 2016

Book-Marketing Tip of the Day – February 7, 2016

Create a flight plan to make your business take off.  Planning is analogous to what pilots do before departure. They create a flight plan outlining how they will fly from one point to the other. Once they take off, unanticipated events may occur that require adjustments to their initial plan. They listen to feedback from air-traffic controllers. Turbulence may force them to change altitude, or they may have to change course to avoid thunderstorms. Pilots adjust their plan as necessary to complete their journey most expeditiously. Your marketing plan should be similar to a flight plan. It is a description of your destination and a set of instructions of how to get there. At the same time it describes what to do when circumstances change.

Friday, February 5, 2016

Book-Marketing Tip of the Day – February 6, 2016

Use the unique value of your content as a way to segment markets, position your brand and create competitive advantage. This advantage is cumulative -- it grows over time or with the number of customers served

Book-Marketing Tip of the Day – February 5, 2016

What is the lifetime value of a buyer? In a bookstore it may be $14.95, whereas a corporate buyer could be "worth" $X00,000 with product sales, speaking fees, referrals, etc.

Thursday, February 4, 2016

Book-Marketing Tip of the Day – February 4, 2016

Want to lose weight? Always be hungry. Want to sell more books? Always be hungry… for more markets, more prospects, and to invest back into your business.

Wednesday, February 3, 2016

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Book-Marketing Tip of the Day – February 3, 2016

Planning is like laying track for a railroad -- it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you move forward when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success. Create your plan for 2016 during this relatively slow period before the end of the year so you can start the new year full steam ahead.

Book-Marketing Tip of the Day – February 3, 2016

Planning is like laying track for a railroad -- it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you move forward when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success. Create your plan for 2016 during this relatively slow period before the end of the year so you can start the new year full steam ahead.

Tuesday, February 2, 2016

Book-Marketing Tip of the Day – February 2, 2016

Be optimistic when you ask for the order. "You don't want any books today, do you?" is not a good closing question.

Monday, February 1, 2016

Book-Marketing Tip of the Day – February 1, 2016

Selling books to corporate buyers is like going to the gym. Every January my gym gets crowded with people trying to follow their New Year's resolutions. By February most have given up. It's harder than they expected, and the results are not quick to come. Don't let that happen to your goals for your book. Large quantity special sales take time – sometimes years. Stick with it until you reach your objective.