Book-Marketing Tip of the Day – February 16, 2016

Paul Assaiante is the men's squash coach at Trinity College in Hartford, CT and his teams have the longest winning streak of any sport in college history – 252 consecutive wins.  He is also the author of the book, Run to the Roar. In it he says, "In Africa, lions hunt in packs. The oldest female in the pride cannot catch her own food, but she has the deepest roar. They position her in the middle of the field facing the bush. All the other lionesses hide in the bush. When she roars, the prey run away from her to their death. But if they had run at the perceived problem they would have found a toothless old lady. Some people create demons in their own mind. It's almost never as bad as they think. That's what I'm trying to teach the boys to do. Run at the problem."