Book-Marketing Tip of the Day – February 12, 2016

Describe what you do, not what you are. Instead of telling people you are an author (one of X million) describe an outcome: "I help parents raise healthy children." In a few words, tell how your content benefits the reader/buyer. Then close with your brand statement: You are the Chairman of Child Development, or the Professor of Productivity, or the Master Motivator or the Cigar Czar, depending on your topic.