tag:blogger.com,1999:blog-16415658924767004362024-02-20T02:13:26.309-08:00Beyond the Bookstore Tip of the WeekUnknownnoreply@blogger.comBlogger2621125tag:blogger.com,1999:blog-1641565892476700436.post-67453244911900199352022-05-31T05:32:00.001-07:002022-05-31T05:32:30.330-07:00Tip of the Day – May 31, 2022<div dir="ltr"><div dir="ltr"><p class="MsoNormal"><span style="color:black;font-family:Arial,sans-serif">"Life is about success, not perfection… and so is marketing." Rob Eagar</span><br></p><div dir="ltr" class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-56599639029518979752022-05-30T07:18:00.001-07:002022-05-30T07:18:37.712-07:00Tip of the Day – May 30, 2022<div dir="ltr"><div dir="ltr"><p class="MsoNormal"><span style="color:black;font-family:Arial,sans-serif">If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There is no reason for any individual to have a computer in his home." Ken Olson, founder of Digital Equipment Corp (DEC)</span><br></p><div dir="ltr" class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-49342161333330300022022-05-29T10:07:00.001-07:002022-05-29T10:07:34.494-07:00Tip of the Day – May 29, 2022<div dir="ltr"><div dir="ltr"><p class="MsoNormal"><span style="color:black;font-family:Arial,sans-serif">Sell more books when you enter the conversation that's already going on in your prospects' minds. See the situation from their perspectives.</span><br></p><div dir="ltr" class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-32526811229146521622022-05-28T08:07:00.001-07:002022-05-28T08:07:16.772-07:00Tip of the Day – May 28, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;font-size:12pt">"All sunshine and no rain makes a desert" Arabian Proverb</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-38810028087223533082022-05-27T05:27:00.001-07:002022-05-27T05:27:52.297-07:00Tip of the Day – May 27, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:11pt">To sell your book so people buy, see it through your target's eyes </span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-64052058654032174952022-05-26T06:05:00.001-07:002022-05-26T06:05:13.182-07:00Tip of the Day – May 26, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:11pt">Once you define your target markets, prioritize them according to the order in which you will pursue them: With which segments are you most familiar? Which segments have the potential for greatest profitability and growth? </span><br></p><p class="MsoNormal" style="font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:"Times New Roman",serif"></span></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-48279798192272574162022-05-25T06:37:00.000-07:002022-05-25T06:38:03.780-07:00Tip of the Day – May 25, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;font-size:12pt">Discover the "Best Practices for IngramSpark's Self-Publishing" in this free, APSS webinar by Josh Floyd, president of Ingram Spark, TONIGHT at 7:00 pm ET. Register here: <a href="https://bit.ly/3w4fZlI">https://bit.ly/3w4fZlI</a></span><span style="font-family:"Times New Roman",serif;font-size:12pt"> </span><br></p><p class="MsoNormal" style="font-size:11pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;color:black"></span></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-27151092881628804622022-05-24T05:31:00.001-07:002022-05-24T05:31:37.919-07:00Tip of the Day – May 24, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;font-size:12pt">Discover the "Best Practices for IngramSpark's Self-Publishing" in this free, APSS webinar by Josh Floyd, president of Ingram Spark, May 25 at 7:00 pm ET. Register here: <a href="https://bit.ly/3w4fZlI">https://bit.ly/3w4fZlI</a></span><span style="font-family:"Times New Roman",serif;font-size:12pt"> </span><br></p><p class="MsoNormal" style="font-size:11pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;color:black"></span></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-20186769226177975772022-05-23T06:54:00.001-07:002022-05-23T06:54:18.833-07:00Tip of the Day – May 23, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;font-size:12pt">Self-Publishing 101 presented by Josh Floyd, president of Ingram Spark, May 25 at 7:00 pm ET. This free webinar includes a description of the Best Practices for IngramSpark's Self-Publishing Platform. Register here: <a href="https://bit.ly/3w4fZlI">https://bit.ly/3w4fZlI</a></span><span style="font-family:"Times New Roman",serif;font-size:12pt"> </span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-43459904861210578802022-05-22T09:57:00.000-07:002022-05-22T09:58:06.254-07:00Tip of the Day – May 22, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;font-size:12pt">Self-Publishing 101 presented by Josh Floyd, president of Ingram Spark, May 25 at 7:00 pm ET. This free webinar includes a description of the Best Practices for IngramSpark's Self-Publishing Platform. Register here: <a href="https://bit.ly/3w4fZlI">https://bit.ly/3w4fZlI</a></span><span style="font-family:"Times New Roman",serif;font-size:12pt"> </span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-69685932930179368202022-05-21T05:35:00.001-07:002022-05-21T05:35:54.081-07:00Tip of the Day – May 21, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt"> "Techniques for breaking writer's blocks include spontaneously writing in a journal, talking into a tape recorder, screaming, chopping wood, throwing heavy objects …" John Long</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-26724948757063096452022-05-20T07:42:00.001-07:002022-05-20T07:42:55.284-07:00Tip of the Day – May 20, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">You can sell more books when you realize it's not the money, it's the message. The money follows if the message is right</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-61564495177188055102022-05-19T05:45:00.001-07:002022-05-19T05:45:54.506-07:00Tip of the Day – May 19, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">"Don't protect the past. Learn from mistakes and then move on." Ginny Rometty (former CEO of IBM)</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-34072002776705420112022-05-18T07:51:00.001-07:002022-05-18T07:51:42.148-07:00Tip of the Day – May 18, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">"Embrace spontaneity when presenting. You have to be able to flex so that you can be real and in the moment." Tony Robbins</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-1274405583010677132022-05-17T05:58:00.001-07:002022-05-17T05:58:34.195-07:00Tip of the Day – May 17, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">People justify a purchase with rational reasons (price, form), but buy for emotional reasons. Market to the heart (benefits, value)</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-67341794941578821832022-05-16T05:04:00.001-07:002022-05-16T05:04:53.995-07:00Tip of the Day – May 16, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:11pt">Your hook is like the visible tip of the iceberg leading to the benefits of your content – the bulk of your message </span><span style="color:black;font-family:Arial,sans-serif;font-size:11pt"> </span><br></p><p class="MsoNormal" style="font-size:11pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;color:black"></span></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-81291757294619348222022-05-15T08:39:00.001-07:002022-05-15T08:39:40.106-07:00Tip of the Day – May 15, 2022<div dir="ltr"><p class="MsoNormal" style="margin:0in;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:"Times New Roman",serif"> </span><span style="font-family:"Times New Roman",serif;font-size:12pt">Don't let buyers say, "I'll get to it tomorrow." Increase a sense of immediacy: "As you said, employee absenteeism is increasing daily," or "Your membership is decreasing as we speak."</span></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-32939850790602855722022-05-14T07:53:00.001-07:002022-05-14T07:53:35.394-07:00Tip of the Day – May 14, 2022<div dir="ltr"><p class="MsoNormal" style="margin:0in;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">Never compare your weaknesses to someone else's strengths. Focus on your own talents.</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-91280497313964264002022-05-13T05:29:00.001-07:002022-05-13T05:29:19.537-07:00Tip of the Day – May 13, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">Book is a 4-letter word. Like work, love or life, what matters is what you do with it.</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-81773819863841028992022-05-12T05:38:00.001-07:002022-05-12T05:38:42.854-07:00Tip of the Day – May 12, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><a name="_Hlk84741133" style="font-size:12pt"><span style="font-family:"Times New Roman",serif;color:black">Use different headline types in your publicity to corporate buyers: News, primary benefit, advice, emotion, curiosity, gimmick, challenge or directive</span></a><br></p><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif;color:black"></span></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-20497072357466840282022-05-11T07:29:00.001-07:002022-05-11T07:29:44.319-07:00Tip of the Day – May 11, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">A brief summary of bookstore sales: There today, here tomorrow. Sell to non-retail buyers (non-returnable) </span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-30042808752750907602022-05-10T07:05:00.000-07:002022-05-10T07:06:03.640-07:00Tip of the Day – May 10, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><a name="_Hlk80438987" style="font-size:12pt"><span style="font-family:Arial,sans-serif;color:black">Effective communication must be customized for the intended consumer. Discover "Nine Ways to Write More Persuasive Marketing Copy" to help you write promotional material that will help you sell more books. </span></a><a href="http://bit.ly/2wMHjd8" style="font-size:12pt;color:blue"><span style="font-family:Arial,sans-serif;color:rgb(5,99,193)">http://bit.ly/2wMHjd8</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:black"> </span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-28329228381940451392022-05-09T07:42:00.001-07:002022-05-09T07:42:13.416-07:00Tip of the Day – May 9, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:"Times New Roman",serif;font-size:12pt">"Tomorrow belongs to those who can hear it coming," said David Bowie Plan ahead.</span><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-83977000781907898502022-05-08T09:48:00.001-07:002022-05-08T09:48:48.320-07:00Tip of the Day – May 8, 2022<div dir="ltr"><p style="margin:0in;font-family:Calibri,sans-serif"><font size="4">"Always and never are two words you should always remember never to use." Wendell Johnson</font><br></p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1641565892476700436.post-1647265437344282352022-05-07T06:23:00.000-07:002022-05-07T06:24:04.132-07:00Tip of the Day – May 7, 2022<div dir="ltr"><p style="margin:0in;font-size:12pt;font-family:Calibri,sans-serif"><span style="color:black;font-family:Arial,sans-serif;font-size:12pt">Good schmoozing (networking) is not about you or your book. It's about the other person</span><br></p></div> Unknownnoreply@blogger.com0