Book-Marketing Tip of the Day – February 13, 2016

To be successful at marketing, slay a dragon. Long ago, map makers sketched dragons on maps as a sign to sailors that they would be entering unknown territory at their own risk. Some sailors took this sign literally and were afraid to venture on. Others saw the dragons as a sign of opportunity. Similarly, each of us has a mental map of our world, complete with dragons. Where does fear hold you back? What dragons can you slay?