Book-Marketing Tip of the Day – April 29, 2020

"Don't ask what the world needs. Ask yourself what makes you come alive and then go do that." Howard Thurman, author

Book-Marketing Tip of the Day – April 27, 2020

"The secret to a good speech is to have a good beginning and a good ending; and to have the two as close together as possible" Anonymous

Book-Marketing Tip of the Day – April 25, 2020

Want to sell more books? See "How to Market Books from the Customer's Perspective" -- Brian Jud's article in Book Business Magazine at http://tinyurl.com/gmznf4p  

Book-Marketing Tip of the Day – April 24, 2020

 "The two most basic survival skills for startups are understanding the concept of 'win-win,' and how to forecast profits and losses." (Wall Street Journal)   These certainly apply to book publishing and book selling - two very different activities

Book-Marketing Tip of the Day – April 22, 2020

Do you want some tips on "How to Reach Your Sales Goal This Year"? Current circumstances have changed the marketing ball game. See Brian Jud's article for the Nonfiction Authors Association at  https://bit.ly/2ypxZN4

Book-Marketing Tip of the Day – April 21, 2020

"You don't have to be good at sales to be effective – just passionate," Guy Achtzehn

Book-Marketing Tip of the Day – April 20, 2020

If you are persistent, you will get it. If you are consistent, you will keep it.

Book-Marketing Tip of the Day – April 20, 2020

Yo-Yo-Ma was by age 30 regarded as one of the world's finest classical cellists. He has since branched out, and in an interview in the Harvard Business Review he was asked, "Why do you take so many risks?" He answered, "All great music is the result of invention. There's risk involved, but you welcome it."  I think the same applies to selling books to non-bookstore buyers.

Book-Marketing Tip of the Day – April 18, 2020

Do you want some tips on "How to Reach Your Sales Goal This Year"? Current circumstances have changed the marketing ball game. See Brian Jud's article for the Nonfiction Authors Association at  https://bit.ly/2ypxZN4

Book-Marketing Tip of the Day – April 17, 2020

Spend 30 minutes per day on self-improvement. How much better off would you be now with 182.5 more hours of self-improvement in 2019?

Book-Marketing Tip of the Day – April 12, 2020

"I do the best I can. Everything else is everybody else's problem." Allison Janney

Book-Marketing Tip of the Day – April 11, 2020

Grow sequentially. First increase the size of each transaction, then your customer base, and then your repeat business with the same customers.

Book-Marketing Tip of the Day – April 10, 2020

The first question to ask a prospective buyer is, "Would you mind if I asked you a few questions?"

Book-Marketing Tip of the Day – April 9, 2020

Two book-marketing events today. Free consultation from Noon – 1 pm ET. Brian Jud will answer your questions about non-bookstore marketing, and book marketing in general. Then from 6:00 – 7:00 pm attend the APSS webinar, "How to Sell Fiction to Non-bookstore Buyers." Participate in these live presentations and ask questions of Brian. Join both by video or audio at https://zoom.us/j/3671572517 or call (646) 558-8656 and use access code 367 157 2517

Book-Marketing Tip of the Day – April 8, 2020

Keep trying for that first sale. It only takes one to get the ball rolling. When someone else believes in you, you believe more in yourself.

Book-Marketing Tip of the Day – April 7, 2020

Ask a negative question ("You don't want to buy any books today, do you?") and you will get a negative answer.

Book-Marketing Tip of the Day – April 4, 2020

"The worst thing you write is better than the best thing you didn't write." Sol Saks

Book-Marketing Tip of the Day – April 3, 2020

"The question isn't who's going to let me; it's who is going to stop me?" Ayn Rand

Book-Marketing Tip of the Day – April 2, 2020

John McPhee (author of Draft No. 4) on knowing when a piece is finished: "I just know. What I know is that I can't do any better; someone else might do better, but that's all I can do; so, I call it done." Wall Street Journal

Book-Marketing Tip of the Day – April 1, 2020

Do you think you are too analytical to come up with creative book-marketing ideas? If so, see the article, "Left-Brainstorming: Creative Problem Solving for Analytical People" at http://bit.ly/2NSkgSp  and discover how to use of your content to solve a prospective customer's problem.