Book-Marketing Tip of the Week - April 26, 2010

Titles that work for the public libraries may not work for school libraries, so the process of marketing to them is different. Schools may purchase independently or their school system may have a centralized purchasing system. You have to find out the proper procedures for each school system making it even more beneficial to market through distribution partners to school libraries.

Book-Marketing Tip of the Week - April 19, 2010

Retail sourcing is the activity of looking for new products and the negotiation of buying conditions with new and existing suppliers worldwide. Some retail operations such as Petco require that you work through their "Sourcing Portal" company, Siennax. There is no cost to set up this network, but if they do accept your books, there will be an annual charge based on sales (with a minimum of $300).  Siennax Sourcing Services, 171 Saxony Road, Encinitas, CA 92024; Phone: 858-385-8900, 800-717-4565 Fax: 858.385.8997 (http://www.siennax.com). On the other hand, PetSmart does not work through the same sourcing process, but requires that you have an account with Baker and Taylor, their exclusive media vendor.

Book-Marketing Tip of the Week - April 12, 2010

The four controllable elements of any marketing mix are the product you sell, its price, the distribution system you choose, and they ways in which you promote it. In non-bookstore marketing there are countless combinations in which you can organize and manipulate these tools.

Book-Marketing Tip of the Week – April 5, 2010

If you choose to sell directly to museum stores, approach them as you
would any other prospects. Find out the buyers' names and make
appointments to meet with them. You can usually find this on their
website, as well as other information that will help you prepare for the
sale. Since you wrote a book on the museum's theme, demonstrate your
knowledge of it and the museum itself.