Book-Marketing Tip of the Week – October 28, 2013

 

With strong brand management you will be better able to focus your resources to project and deliver upon an image that will build your stature and sales among your customers.

Book-Marketing Tip of the Week – October 21, 2013

Move from a book-centric to promise-centric business model to attract and keep customers, improve relations with channel members, and better focus your resources.

Book-Marketing Tip of the Week – October 14, 2013

Choose the way you will position your brand in the minds of your customers. Decide how your advertising, publicity and selling efforts will interact to consistently project this new image.

Book-Marketing Tip of the Week – October 7, 2013

With strong brand management you will be better able to focus your resources to project and deliver upon an image that will build your stature and sales among your customers.