Book-Marketing Tip of the Week – March 28, 2011

Special-sales promotion is like being an archer with four arrows in your quiver. The likelihood of hitting your target is four times greater than it is with one arrow. The four arrows in the promoter's quiver are publicity, advertising, sales promotion and personal selling.

Book-Marketing Tip of the Week – March 7, 2011

There are some publishers that also distribute to the gift trade, such as Sourcebooks and Workman. Andrews & McMeel specializes in best sellers, humor collections, general non-fiction trade, gift books and calendars.