Book-Marketing Tip of the Week – September 2, 2013

 Every year millions of people visit thousands of museums, zoos and national parks, most of which have a gift shop in which books could be sold. If you can help these gift-shop operators educate and entertain their guests, you can sell a lot of books. Since they are usually sold on a non-returnable basis with discounts averaging 55%, you can sell them profitably, too.

Book-Marketing Tip of the Week – August 26, 2013

Selling to an existing customer is less expensive than it is to acquire another customer. The more frequently people re-order your book, the more profitable each sale becomes. And an audience pre-sold on your existing content may greet a second edition -- or new, related titles -- warmly.

Book-Marketing Tip of the Week – August 19, 2013

Balance your efforts on marketing your frontlist of potential stars as well as your backlist of solid titles. Stop thinking of titles as individual publications but as bricks in the foundation of your future business.

Book-Marketing Tip of the Week – August 12, 2013

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills

Book-Marketing Tip of the Week – August 5, 2013

A good book is important, but that is only 14% of the equation. The other 86% lies in the marketing planning and implementation of that planning.