Saturday, May 26, 2012

Book-Marketing Tip of the Week – May 28, 2012

 What value-satisfying content, programs and services can you provide that the customer will want to buy?

posted by Brian Jud at 2:24 PM 0 Comments

Saturday, May 19, 2012

Book-Marketing Tip of the Week – May 21, 2012

Analyze each market segment to find out where they look for information about books. Is it online? Through word of mouth? From reviews? Be there.


posted by Brian Jud at 10:44 AM 0 Comments

Sunday, May 13, 2012

Book-Marketing Tip of the Week – May 14, 2012

A critical factor in an independent publisher's ability to thrive in the long run is the image it holds in the minds of its current and prospective customers. What is your image in your market? 

posted by Brian Jud at 5:52 PM 0 Comments

Sunday, May 6, 2012

Book-Marketing Tip of the Week – May 7, 2012

Analyze each market segment to find out where they look for information about books. Is it online? Through word of mouth? From reviews?

posted by Brian Jud at 6:03 AM 0 Comments