Book-Marketing Tip of the Week – August 1, 2011

Laws and do-not-call lists limiting the activities of telemarketers will increase the use of direct mail and email to accomplish the same result. Businesses conducting direct-mail campaigns want recipients to open their envelopes, and one way to do this is to offer a "free gift inside," or an "offer for a free gift inside." Statistics have proven this to be an excellent way to increase response rates, and your book may help this go up even more. 

Book-Marketing Tip of the Week – July 25, 2011

Although most retailers buy on a returnable basis (discount stores, warehouse clubs, supermarkets, airport stores) most non-retail buyers do not expect to return books.

Book-Marketing Tip of the Week – July 18, 2011

Bookstores have been losing ground as the place to sell books. Over the past few years, sales of books to buyers in non-bookstore segments have exceeded those in traditional bookstore to the point that more than half of all book sales are in special markets.

Book-Marketing Tip of the Week – July 11, 2011

Companies do not necessarily look at the price of your book. If you can prove to your customer that it will or save them more than your book costs, or help them make more than it costs, you are likely to make a sale.

Book-Marketing Tip of the Week – July 4, 2011

Give the retailers ideas for cross selling, such as suggesting that they place your barbecue cookbook near the display of outdoor grills.