Book-Marketing Tip of the Week – February 28, 2011

Some  people have an unrealistic approach to special sales. They invariably invoke the fatal conjunction "if" as a condition: "I would do it if I had more money or more time." Set a goal and make it happen. Act now. Act boldly.

Book-Marketing Tip of the Week – February 21, 2011

The general axiom of book marketing is that you are not selling books, but the benefits people get from them. The form in which it is presented is of less consequence than is the content. This is particularly relevant when marketing your titles to corporations.

Book-Marketing Tip of the Week – February 14, 2011

If you sell to an organization, such as a college, that has repetitive need for your information, ask them to place a standing order for X00 booklets each semester.

Book-Marketing Tip of the Week – February 7, 2011

You can generate free exposure through media appearances. Most shows do not charge you to be a guest, nor are you paid for your performance. But this free exposure can reap the equivalent of tens (if not hundreds) of thousands of dollars in publicity. Potential customers in all markets can hear your message. Your media appearances will reach them, advancing your credibility, perhaps just as they are contemplating a large purchase of your books.