Book-Marketing Tip of the Week -- October 27, 2008

The general category of school libraries includes those in kindergarten through 12^th grade. The critical factor determining the selection of a title for a school library is the credibility of the title in relation to the school's curriculum. And just as the composition of patrons varies from public library to public library, the curriculum varies dramatically from state to state.

Book-Marketing Tip of the Week - October 20, 2008

All Webrings have a specific banner-sized navigation bar created by the ringmaster. This navigation bar connects the sites of the ring by creating a virtual doorway between them. If your site does not include this navigation code (SSNB), the flow of traffic will be shut down and your ring will be as functional as a dead-end highway.

Book-Marketing Tip of the Week - October 13, 2008

The marketing technique of bundling occurs when two or more associated products are packaged together and sold as one item. This tactic proved successful in a direct-mail campaign directed at parents of graduating college students. A package comprised of The Art of Interviewing, Help Wanted: Inquire Within and Job Search 101 was offered at a discounted price to this target segment.  

Book-Marketing Tip of the Week -- October 6, 2008

Stop selling your books. Start selling the benefits that people receive from buying your books. Retail-store managers want increased traffic and profits. Demonstrate how your promotional efforts will drive people into their store. Librarians are not profit driven, but they want to help their patrons. What do your customers need and how can you help them meet their needs?