Friday, January 31, 2020

Book-Marketing Tip of the Day – January 31, 2020

Book Selling University has courses to help you produce better books and sell more of them. Today's featured course is BSU 150: Copyrights, and Avoiding Scams and Lawsuits, By Helen Sedwick. See it and more at https://bit.ly/2IAQn55  View each course up to 5 times. 

Thursday, January 30, 2020

Book-Marketing Tip of the Day – January 30, 2020

Today's trivia: Isaac Asimov is the only author to have a book in every Dewey decimal category.  

Book-Marketing Tip of the Day – January 30, 2020

Today's trivia: Isaac Asimov is the only author to have a book in every Dewey decimal category.  

Tuesday, January 28, 2020

Book-Marketing Tip of the Day – January 28, 2020

Know the "What" and "Why" (your objective) and the "How" will come to you.

Monday, January 27, 2020

Book-Marketing Tip of the Day – January 27, 2020

Book Selling University has courses to help you produce better books and sell more of them. Today's featured course is BSU 150: Copyrights, and Avoiding Scams and Lawsuits, By Helen Sedwick. See it and more at https://bit.ly/2IAQn55  View each course up to 5 times

Sunday, January 26, 2020

Book-Marketing Tip of the Day – January 26, 2020

For many people, the hardest part of being organized in business is deciding what is the next thing to do. The answer? "Work as close as you can to the revenue line," says Julie Morgenstern in her book, Making Work Work. That is the point where you are actually making or saving money.


Saturday, January 25, 2020

Book-Marketing Tip of the Day – January 25, 2020

Sync or sink. Coordinate your marketing actions so you have the right product, delivered most conveniently at the right price to each target audience. Then promote the relevant benefits of your content to each segment.


Friday, January 24, 2020

Book-Marketing Tip of the Day – January 24, 2020

Do you want to sell more of your fiction books? Find many ways and places to sell it other than through bookstores at http://bit.ly/2NTh6zd 

Thursday, January 23, 2020

Book-Marketing Tip of the Day – January 23, 2020

"A character without inner turmoil or contradictions belongs in vestments or in a coffin, not in a story." John Long

Wednesday, January 22, 2020

Book-Marketing Tip of the Day – January 22, 2020

"Give characters a valid grievance. A character without a purpose is a story without a cause."  John Long


Tuesday, January 21, 2020

Book-Marketing Tip of the Day – January 21, 2020

Remember the words in the kid's song, "Reading, writing and arithmetic?" They apply to us, too. Read about your craft. Write your book. Run the numbers to see if you can make a profit (if that is your goal)


Monday, January 20, 2020

Book-Marketing Tip of the Day – January 20, 2020

Stop selling your books. Start selling the benefits that people receive from buying your books. Retail-store managers want increased traffic and profits. Demonstrate how your promotional efforts will drive people into their store. Librarians are not profit driven, but they want to help their patrons. What do your customers need and how can you help them meet their needs?


Sunday, January 19, 2020

Book-Marketing Tip of the Day – January 19, 2020

Literary Hub (www.lithub.com ) focuses on literary fiction, and "presents personal and critical essays, interviews and book excerpts" by a wide range of book-publishing groups. 


Saturday, January 18, 2020

Book-Marketing Tip of the Day – January 18, 2020

Should you print a large or a small number of books initially? The answer is, it depends. There are four factors that should be considered when deciding upon the optimum inventory level: timing, volume, variety and velocity of revenue.


Thursday, January 16, 2020

Book-Marketing Tip of the Day – January 16, 2020

 Ten Things to Quit in 2020

1.      Trying to please everybody

2.      Worrying about what happened last year

3.      Overthinking about how to outperform

4.      Thinking you are not good enough

5.      Being afraid to be different

6.      Thinking you have no purpose

7.      Marketing your books like everyone else does

8.      Inability to rid yourself of negative thoughts that could be dragging you down

9.      Letting the naysayers hold you back

10.  Ignoring non-booktore buyers


Wednesday, January 15, 2020

Book-Marketing Tip of the Day – January 15, 2020

Book is a 4-letter word. Like work, love or life, what matters is what you do with it.


Monday, January 13, 2020

Book-Marketing Tip of the Day – January 13, 2020

During his entire lifetime, Herman Melville's timeless classic, "Moby Dick" sold only 50 copies. ("The Book of Useless Information," by Noel Botham)


Saturday, January 11, 2020

Book-Marketing Tip of the Day – January 11, 2020

Good salesmanship is the art of letting someone else have your way.


Friday, January 10, 2020

Book-Marketing Tip of the Day – January 10, 2020

12 Ways to Find Potential Buyers for Non-Bookstore Sales – Brian Jud's blog for Book Business Magazine at http://tinyurl.com/h7lkn3w


Wednesday, January 8, 2020

Book-Marketing Tip of the Day – January 8, 2020

"The only writer to whom you should compare yourself is the writer you were yesterday."  David Schlosser


Monday, January 6, 2020

Book-Marketing Tip of the Day – January 6, 2020

Just because something is obvious after the fact doesn't mean it could have been predicted. Perform a premortem (vs. postmortem) by imaging yourself in the future and experiencing some problem. Use "hindsight" to think about how to avoid it.


Sunday, January 5, 2020

Book-Marketing Tip of the Day – January 5, 2020

PartnerShip®, an APSS member-benefit provider, has a report on the 2020 FedEx and UPS rate increases. Learn more about what you can expect: bit.ly/2rzQdbG and more about the APSS discount for shipping through both at www.bookapss.org 


Saturday, January 4, 2020

Book-Marketing Tip of the Day – January 4, 2020

Spend 30 minutes per day on self-improvement (reading, practice, researching). How much better off would you be now with 182.5 more hours of self-improvement in the past 12 months?


Friday, January 3, 2020

Book-Marketing Tip of the Day – January 3, 2020

Sales presentations that work include a story. Carmine Gallo (in the "Costco Connection") has six storytelling rules: Don't tell a boring story. Do tell a story with a clearly defined villain (could be your prospect's problem). Don't pretend you've never had to struggle. Do embrace your past and the experiences that define you. Don't end the story in the middle. Do provide a happy ending (your product as the solution.).


Thursday, January 2, 2020

Book-Marketing Tip of the Day – January 2, 2020

You can sell more books when you realize it's not the money, it's the message. The money follows if the message is right.


Wednesday, January 1, 2020

Book-Marketing Tip of the Day – January 1, 2020

Happy New Year: May your troubles be less. Your blessings be more. And nothing but happiness come through your door!