Book-Marketing Tip of the Day – January 3, 2020

Sales presentations that work include a story. Carmine Gallo (in the "Costco Connection") has six storytelling rules: Don't tell a boring story. Do tell a story with a clearly defined villain (could be your prospect's problem). Don't pretend you've never had to struggle. Do embrace your past and the experiences that define you. Don't end the story in the middle. Do provide a happy ending (your product as the solution.).