Book-Marketing Tip of the Week -December 22, 2008

Spouse clubs are found at most military installations. Typically, bases have separate clubs for the spouses of enlisted members and officers. Clubs help spouses get acquainted with new communities, make friends and find support. Some include spouses of any personnel on base; others are specific to units. Spouses of retirees often participate in the clubs. One example is the Military Spouse Business and Professional Network

Book-Marketing Tip of the Week -December 15, 2008

Trade shows provide fertile ground for making helpful networking contacts and renewing old relationships. Attend the ALA, BEA and other major events, but do not ignore regional and local bookseller shows. Register for seminars and workshops there.

Book-Marketing Tip of the Week -December 8, 2008

Some activities are difficult to measure. Publicity, media appearances and advertising are three of those. These are meant to generate exposure and awareness, which in turn should translate into sales. This promotion process takes time to evolve, and your efforts will succeed if you tell people frequently enough that your book is available and how it will help them. However, if you measure your sales after the seventh or eighth time you run your ad, send your press release or appear on the air there may not have been time for your promotion to take effect. If you stop promoting short of the point at which your efforts make an impact then all you have done is wasted money.

Book-Marketing Tip of the Week -December 8, 2008

Some activities are difficult to measure. Publicity, media appearances and advertising are three of those. These are meant to generate exposure and awareness, which in turn should translate into sales. This promotion process takes time to evolve, and your efforts will succeed if you tell people frequently enough that your book is available and how it will help them. However, if you measure your sales after the seventh or eighth time you run your ad, send your press release or appear on the air there may not have been time for your promotion to take effect. If you stop promoting short of the point at which your efforts make an impact. Then all you have done is wasted money.

Book-Marketing Tip of the Week - December 1, 2008

If you are proficient at speaking before groups, you can sell your products at list price following your presentations. This is called back-of-the-room selling and can be very profitable. Companies hiring you as a speaker will often purchase your books, tapes or booklets in advance for each attendee. And superior speaking skills make your library tours more effective.