Sell to special markets and increase your sales in a marketplace somewhat larger in size than the bookstore market. If you do not seek book sales outside of bookstores than you may be missing half of your potential. Or, to look at it from a different perspective, you could double your sales with additional marketing effort directed to non-bookstore markets.
posted by Brian Jud at
7:15 AM
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Product strategy creates the physical differences (size, shape, content), and positioning explains the differentiation in a meaningful way to the readers.
posted by Brian Jud at
7:05 AM
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A book that is poorly packaged, an inaccurate news story or shoddy customer service could negatively impact your carefully crafted identity.
posted by Brian Jud at
5:53 AM
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You will build your business more quickly by selling solutions to peoples' problems than you will by selling books.
posted by Brian Jud at
5:00 AM
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