Book-Marketing Tip of the Week - March 31, 2014

Market from your potential customers’ perspective, which assumes knowledge of your prospects.

Book-Marketing Tip of the Week - March 24, 2014

In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount. Researchers Jerry M. Burger and David F. Caldwell of Santa Clara U. say such "special" opportunities may be because people's self-esteem is tied to factors that distinguish them from the crowd.

Book-Marketing Tip of the Week - March 17, 2014

This week’s new APSS Spotlight feature helps members sell business books to non-bookstore buyers. At www.bookapss.org you will find instructions for creating a marketing plan of a business title as well as a sample prospect list with 28 pages of potential special-sales buyers who can purchase your books in large, non-returnable quantities. There is a description of how corporations use books as premiums and how you can find sales representatives to sell your business books for you to corporate buyers.

Book-Marketing Tip of the Week - March 10, 2014

There is more at stake for buyers purchasing in large quantities, and corporate buyers in particular want to buy from people they know. It takes time to build the relationships that lead to large orders.

Book-Marketing Tip of the Week - March 3, 2014

When buyers face a variety of alternatives, they want to deal with a brand they trust. Create and project an image to each of your target markets reassuring them that you understand what they need and have created a product line that will meet their needs.