Book-Marketing Tip of the Day – December 31, 2016

Your business plan serves other purposes, such as a proposal to publishers, distributors and non-bookstore retailers

Book-Marketing Tip of the Day – December 30, 2016

When asked an important question while selling your books, always pause for at least a silent count of three before replying – even if it is easy to answer. You will appear more thoughtful, and you will make your prospects feel good that they asked a difficult question.

Book-Marketing Tip of the Day – December 29, 2016

Asking for a blurb? Let the contributor know where the blurb will be used. Will it be on your book cover, your author website, or both?

Book-Marketing Tip of the Day – December 28, 2016

Give visitors to your website inside information -- something new and unique -- and tell them to pass it on to others. Also, suggest that people bookmark your site so they form the habit of returning to it.

Book-Marketing Tip of the Day – December 27, 2016

Authors wish the buck stopped here, as we could use a few

Book-Marketing Tip of the Day – December 26, 2016

Learn from your mistakes. 95% of all businesses fail within their first ten years. Of the 5% that succeed, 95% failed in a previous business

Book-Marketing Tip of the Day – December 24, 2016

Awards demonstrate peer respect and give you third-party credibility. They are also an excuse to send a press release.

Book-Marketing Tip of the Day – December 23, 2016

Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before.

Book-Marketing Tip of the Day – December 22, 2016

One of the hardest decisions you'll ever have to face in life is choosing whether to walk away or try harder.

Book-Marketing Tip of the Day – December 21, 2016

If you cannot control an outcome, planning will help you respond in a calm and intelligent manner regardless of the circumstances

Book-Marketing Tip of the Day – December 20, 2016

Publishers don't decide revenue, buyers do. Help them make the decision to purchase your books -- and you will make more money.

Book-Marketing Tip of the Day – December 19, 2016

Would you move to a new city without learning anything about it or preparing for the move? That is the way many people approach the process for publishing and marketing their books. Learn before you earn.

Book-Marketing Tip of the Day – December 18, 2016

"Network Like A Fox Online To Boost Your Author Platform," APSS webinar by Nancy Fox, Dec 20 at 6 pm ET; http://tinyurl.com/jq9ntd4

Book-Marketing Tip of the Day – December 17, 2016

Not sure how to charge for your services? Think carpe per diem (seize the day rate)

Book-Marketing Tip of the Day – December 16, 2016

Not sure how to charge for your services? Think carpe per diem (seize the day rate)

Book-Marketing Tip of the Day – December 16, 2016

When opportunity knocks, don't complain about the noise

Book-Marketing Tip of the Day – December 15, 2016

Ratchet up the quality of the people you spend time with. A rising tide lifts all boats. Who are you floating your boat with?

Book-Marketing Tip of the Day – December 14, 2016

When selling, the words you use make a difference. A woman tried to sell a trampoline but couldn't. She remembered that her daughters used it to lie down on when sun bathing. It sold quickly when reworded as a "solar powered tanning bed."

Book-Marketing Tip of the Day – December 13, 2016

"How to Launch Your Book Successfully," webinar by Brian Jud, sponsored by APSS-Washington State; 3 pm ET; Dec 14, http://tinyurl.com/hdk5trc

Book-Marketing Tip of the Day – December 12, 2016

Yule love this: Go here for a list of bloggers who will review self-published book for free http://www.theindieview.com/indie-reviewers/

Book-Marketing Tip of the Day – December 11, 2016

Make your list and check it twice. Committing your marketing plan to paper creates a checklist, a reminder of what you should do next.

Book-Marketing Tip of the Day – December 10, 2016

Don't compare yourself to others when bragging about your book. Research shows that people dislike braggarts who express superiority, because this suggest the person views other people, including the listener, negatively. "I make a great spaghetti sauce" is fine. "It's so much better than the one my sister makes" isn't. Elizabeth Bernstein, Wall Street Journal, Dec 6, p A11

Book-Marketing Tip of the Day – December 9, 2016

It's OK to brag about your book – at times. "New research on 'self enhancement,' or what most of us call bragging, by psychologists at Brown University shows that people can manipulate how others see them by carefully choosing when and how to boast. Brag when you can back up your claim, or there is zero evidence to refute it, and people will see you as competent, albeit arrogant. Stay quiet about your achievements and people will see you as warm and humble, although less capable." Elizabeth Bernstein, Wall Street Journal, Dec 6, p A 11

Book-Marketing Tip of the Day – December 8, 2016

Generating more ideas about how to sell your books increases the chances of originality because sheer volume improves the odds of finding novel solutions. The initial ideas people generate are most conventional.

Book-Marketing Tip of the Day – December 7, 2016

Tell a story when bragging about your book. Drop in just a few "brag nuggets." People love stories when they aren't boring. The bragging will be subtle, less alienating and won't sound like one-upmanship. Elizabeth Bernstein, Wall Street Journal, Dec 6, p A 11

Book-Marketing Tip of the Day – December 6, 2016

Choose your occasion when bragging. If you're in a situation where you'd rather appear likable than impressive, don't boast.

Book-Marketing Tip of the Day – December 5, 2016

Do you write a minimum number of words every day? Ernest Hemmingway tracked his daily word output on a chart "so as to not kid myself." I write three pages every day, even if some are in 72-point type.

Book-Marketing Tip of the Day – December 4, 2016

Get radio active. Perform on more radio shows for greater exposure among people in your target audience. Visit www.radio-locator.com for access to radio shows in North America.

Book-Marketing Tip of the Day – December 3, 2016

People who pay for your book are likely to want it to be good. They will read it with positive anticipation. Those who get it for free (or $ .99) are more likely to be critical, if they read it at all

Book-Marketing Tip of the Day – December 2, 2016

JK Rowling was divorced, jobless, a single parent and almost homeless. But she had an old typewriter and a big idea. You know what happened next. But there was an interesting comment she made about her situation. She said, "The knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive." (Readers Digest)

Book-Marketing Tip of the Day – December 1, 2016

Successful marketing recognizes that people are willing to pay more if they perceive extra quality worthy of the additional cost. A bundle containing a book and a DVD or CD, priced lower than the two items purchased separately, is a potential benefit. People are usually willing to pay more for it.