Book-Marketing Tip of the Day – December 10, 2016

Don't compare yourself to others when bragging about your book. Research shows that people dislike braggarts who express superiority, because this suggest the person views other people, including the listener, negatively. "I make a great spaghetti sauce" is fine. "It's so much better than the one my sister makes" isn't. Elizabeth Bernstein, Wall Street Journal, Dec 6, p A11