Book-Marketing Tip of the Day – December 9, 2016

It's OK to brag about your book – at times. "New research on 'self enhancement,' or what most of us call bragging, by psychologists at Brown University shows that people can manipulate how others see them by carefully choosing when and how to boast. Brag when you can back up your claim, or there is zero evidence to refute it, and people will see you as competent, albeit arrogant. Stay quiet about your achievements and people will see you as warm and humble, although less capable." Elizabeth Bernstein, Wall Street Journal, Dec 6, p A 11