Book-Marketing Tip of the Week – July 30, 2012

Market segmentation offers independent publishers several benefits over mass marketing.

Book-Marketing Tip of the Week – July 30, 2012

A focus strategy is built around serving a particular target very well

Book-Marketing Tip of the Week – July 30, 2012

Co-branding strategy combines two brands in the same target segment, such as Purina pet food and Chicken Soup for the Pet Lover's Soul

Book-Marketing Tip of the Week – July 23, 2012

People think more about how they can solve their problems than they do about your book. Show them how they can help themselves in some way by reading your book you are likely to increase your sales and revenue.

Book-Marketing Tip of the Week – July 16, 2012

Incumbent titles are often displaced by challengers that create alternate channels of distribution for their brands and appeal to new customers.

Book-Marketing Tip of the Week – July 9, 2012

 You can sell fiction and non-fiction books through distributors to retailers.