Book-Marketing Tip of the Week – June 30, 2014

      Your brand image should be derived from your core values and be consistent in delivery.

Book-Marketing Tip of the Week – June 23, 2014

Choose the way you will position your brand in the minds of your customers. Then decide how your advertising, publicity and selling efforts will interact to consistently project this new image.

Book-Marketing Tip of the Week – June 23, 2014

Research and test marketing can increase the likelihood of your success.

Book-Marketing Tip of the Week – June 16, 2014

The meaning of your brand is communicated in your logo, name, social media, colors, advertising, and publicity.

Book-Marketing Tip of the Week – June 16, 2014

Once corporate executives make the decision to conduct a marketing campaign, the search to find the best promotional item begins by talking with potential suppliers (coffee mugs, apparel, hats, books) for their ideas and prices. Once the buyers have reduced the list to a final few, they may ask the finalists to offer something more. Those not familiar with the negotiation process usually offer a price concession, and thereby lose the sale.

Book-Marketing Tip of the Week – June 9, 2014

When you sell to special markets, buyers may not have immediate access to competitive pricing. Product or brand managers are looking for a premium to boost the sales of their products, they do not know if yours is priced above or below competitors' titles. They are only concerned with your book's potential to increase the sales and profitability of their company's products. 

Book-Marketing Tip of the Week – June 2, 2014

 Meet your objectives in your sales presentations. The ultimate agreement must be mutually profitable, for both you and your customer. Ensure that the final contract meets the criteria you have set for yourself. There may be times when the outcome of the negotiation is not in your best interests, so know when it is time to walk away from the deal.