Book-Marketing Tip of the Week – January 26, 2015

Every book should start out as a mystery – even non-fiction. Readers should quickly understand that you have something to say that they never considered.

Book-Marketing Tip of the Week – January 19, 2015

Here are some of Brian Jud's tweets this week that may help you sell more books profitably. If you would like to follow him on Twitter you can at @bookmarketing

 

1.       Learn a buyer's need for your content by asking, "If you were to hire a person today, what would you want him/her to accomplish quickly?"

2.       Buyers don't know your content. Tell them "This information is perfect for helping (your target reader) to get (results they want)"

3.       Tell what your book does in one sentence: (Title) helps (target readers) who want (problem they want to solve) get (the reward they seek)

4.       Put effort into getting a good start launching your book. 60% of a jet's fuel (95% of a space launch) is used on takeoff

5.       Get FITT in your marketing: Frequency (daily), Intensity (passion), Time and Type (an assortment of marketing tools)

6.       Here is a checklist of actions you can take after your book is published http://tinyurl.com/mqbqbhl

7.      Here are some tips for marketing before your book launch http://tinyurl.com/q5rtnwo

8.      The first question to ask a prospective buyer is, "Would you mind if I ask you a few questions?"

9.      Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear

10.  Use different headlines in your publicity to corp buyers: primary benefit, advice, emotion, curiosity, gimmick, challenge or directive

Book-Marketing Tip of the Week – January 12, 2015

A mini case history demonstrates the tactic to focus on how much you make for the total sale, not per book. I wrote a job-search book and tried to sell it to college students. It was too much for them to read, and $14.95 was too much to spend. I converted each chapter (prospecting, resumes, cover letters, interviewing, etc) into a 32-page booklet and sold them to colleges. They paid me $.50 each if they bought 10,000 or more, and then gave them to the students. My unit cost was about $.10 when printing 100,000 at a time. I only made $ .40 on each booklet, but a sale to one college was worth about $4000 to me. Many colleges bought them.

Book-Marketing Tip of the Week – January 5, 2015

Stop thinking in terms of frontlist and backlist. Most non-bookstore buyers are less concerned with the publication date than they are with how the content of your book can help them or their customers, employees, students or members. Assuming your information is relevant, corporations may use it as a premium to increase sales of their products, magazines as a way to increase subscriptions or by museum gift shops as a way to enhance the experiences of their guests. In each case, the format of your information may have to be changed to accommodate the buyers' needs.