Book-Marketing Tip of the Week – January 19, 2015

Here are some of Brian Jud's tweets this week that may help you sell more books profitably. If you would like to follow him on Twitter you can at @bookmarketing

 

1.       Learn a buyer's need for your content by asking, "If you were to hire a person today, what would you want him/her to accomplish quickly?"

2.       Buyers don't know your content. Tell them "This information is perfect for helping (your target reader) to get (results they want)"

3.       Tell what your book does in one sentence: (Title) helps (target readers) who want (problem they want to solve) get (the reward they seek)

4.       Put effort into getting a good start launching your book. 60% of a jet's fuel (95% of a space launch) is used on takeoff

5.       Get FITT in your marketing: Frequency (daily), Intensity (passion), Time and Type (an assortment of marketing tools)

6.       Here is a checklist of actions you can take after your book is published http://tinyurl.com/mqbqbhl

7.      Here are some tips for marketing before your book launch http://tinyurl.com/q5rtnwo

8.      The first question to ask a prospective buyer is, "Would you mind if I ask you a few questions?"

9.      Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear

10.  Use different headlines in your publicity to corp buyers: primary benefit, advice, emotion, curiosity, gimmick, challenge or directive