Book-Marketing Tip of the Week – January 12, 2015

A mini case history demonstrates the tactic to focus on how much you make for the total sale, not per book. I wrote a job-search book and tried to sell it to college students. It was too much for them to read, and $14.95 was too much to spend. I converted each chapter (prospecting, resumes, cover letters, interviewing, etc) into a 32-page booklet and sold them to colleges. They paid me $.50 each if they bought 10,000 or more, and then gave them to the students. My unit cost was about $.10 when printing 100,000 at a time. I only made $ .40 on each booklet, but a sale to one college was worth about $4000 to me. Many colleges bought them.