Book-Marketing Tip of the Week – December 1, 2014

Display-marketing companies buy large, non-returnable quantities of books and gifts directly from publishers and manufacturers at discounts up to 80%. Then they sell the directly to consumers through display-marketing events at the buyers' locations. In some cases they publish their own proprietary products. The books and gift items are discounted up to 50% to the consumer, and they may donate a percentage of the proceeds in books or cash to the sponsoring organization or to a designated charity.