Book-Marketing Tip of the Week - June 28, 2010

The word product is a hard noun. It conjures thoughts of a physical product with a front, back, top, bottom and sides. The word content is a soft noun, with no shape or boundaries. In special-sales marketing, the product form is a variable. It becomes a marketing decision, based upon what will satisfy the most needs and sell the most units. It may be a perfect-bound book, or it may be a spiral-bound manual. A critical difference is that in bookstore marketing you are selling books, but in special sales you are satisfying needs with your content.

Book-Marketing Tip of the Week - June 28, 2010

The word product is a hard noun. It conjures thoughts of a physical product with a front, back, top, bottom and sides. The word content is a soft noun, with no shape or boundaries. In special-sales marketing, the product form is a variable. It becomes a marketing decision, based upon what will satisfy the most needs and sell the most units. It may be a perfect-bound book, or it may be a spiral-bound manual. A critical difference is that in bookstore marketing you are selling books, but in special sales you are satisfying needs with your content.

Book-Marketing Tip of the Week – June 21, 2010

Segmentation of your prospects and pinpoint promotion reduce waste and increase the efficiency of your promotion expenditures

Book-Marketing Tip of the Week - June 14, 2010

Buyers want to buy helpful information, not necessarily books. This gives you the flexibility to customize the form in which the information is delivered. It may be a comb-bound or spiral-bound manual that lies flat when used as a workbook during your seminars. Or, it may be a 3-ring binder allowing people to add or change pages easily. You may choose to serve the needs of you potential customers with a video program, DVD, CD or saddle-stitched booklet.