Book-Marketing Tip of the Week – November 25, 2013

There are three factors that define the speed of a book's journey through the pipeline from inventory to the consumer: 1) promotion 2) persistence and 3) passion.

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Brian Jud is the Executive Director of APSS (www.bookapss.org) - formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT  06001-0715; (860) 675-1344; brianjud@bookmarketing.com or www.premiumbookcompany.com   twitter.com/bookmarketing

Book-Marketing Tip of the Week – November 18, 2013

A brand image is the distinctive identity that differentiates your imprint with a relevant, enduring and credible promise of value.

Book-Marketing Tip of the Week – November 11, 2013

The essence of strategy is in the activities. Otherwise a strategy is nothing more than a marketing slogan that will not withstand competitive advances.

Book-Marketing Tip of the Week – November 4, 2013

 As you prioritize your prospects and opportunities (as described in Section Thirty One) plan to sell smaller, but more frequent quantities to retailers while you are working on the larger orders. This may help to generate some interim cash flow. But the axiom still holds true that people buy on their timelines, not yours. If you are selling a gift book to retailers they may not buy it if their gift-buying opportunities has passed for this year.