Book-Marketing Tip of the Week – April 28, 2014

Choose Your Position. Tell your customers why they should do business with you instead of competitors.

Book-Marketing Tip of the Week – April 28, 2014

Differentiate your title from your competitors. Why should people read your book instead of others?

 

--

Brian Jud is the Executive Director of APSS (www.bookapss.org) - formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT  06001-0715; (860) 675-1344; brianjud@bookmarketing.com or www.premiumbookcompany.com   twitter.com/bookmarketing

Book-Marketing Tip of the Week – April 21, 2014

Find the customer need and articulate that in your slogan/positioning statement.

Book-Marketing Tip of the Week - April 14, 2014

Conduct simple market research to learn what people want, the form in which they want it, where they are, how many they might buy and the price they may be willing to pay. Then publish your book.

 

Book-Marketing Tip of the Week - April 7, 2014

Have fun when brainstorming. Be creative and outlandish. Encourage far-fetched responses, many of which may not be practical. However, an implausible idea may lead to a more realistic one.