Book-Marketing Tip of the Day – August 31, 2020

One of my favorite board games, Monopoly, was introduced in the early 1900s as Landlord's Game to teach players about the evils of monopolies. Over time it morphed into a way (as I interpret it) to teach the importance of ROI and the art of negotiating. Yet isn't it ironic that only one company can produce the game?

Book-Marketing Tip of the Day – August 30, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 - 11): Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Three of the courses are: 1) What Are Special Markets And Why They Are Good Places To Sell Books, 2) How to Use Books as Promotional Items, and 3) How to Connect and Work with a Publisher for Maximum Success. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – August 29, 2020

Want to sell more of your children's books? See this article by Brian Jud about how to do that: https://bit.ly/3479aBu  

Book-Marketing Tip of the Day – August 28, 2020

The APSS Free Virtual Book Selling Conf (Sept 10 - 11): Courses include: 1) What Are Special Markets And Why They Are Good Places To Sell Books, 2) How to Use Books as Promotional Items, and 3) How to Connect and Work with a Publisher for Maximum Success. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – August 27, 2020

When asked an important question while selling your books, always pause for at least a silent count of three before replying – especially if it is easy to answer. You will appear more thoughtful, and you will make your prospects feel good that they asked a difficult question.

Book-Marketing Tip of the Day – August 25, 2020

"The way to get started is to quit talking and begin doing." Walt Disney   

Book-Marketing Tip of the Day – August 24, 2020

"I've learned that opportunities are never lost. Someone will take the ones you miss." Andy Rooney 

Book-Marketing Tip of the Day – August 23, 2020

The APSS Free Virtual Book-Selling Conference(Sept 10 - 11): Courses include: 1) What Are Special Markets And Why They Are Good Places To Sell Books, 2) How to Use Books as Promotional Items, and 3) How to Connect and Work with a Publisher for Maximum Success. FMI https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – August 22, 2020

Odd numbers are more believable than even numbers. When quoting a price for your books to prospective buyers, don't say, "Around $10,000." Be specific with, "$9,973." Of course, preface that with a brief summary of the benefits of your content.  

Book-Marketing Tip of the Day – August 21, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 - 11): Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Three of the courses are: 1) Novel Ideas For Selling Fiction To Non-Bookstore Buyers, 2) How to Find and Speak at Virtual Events and 3) The Selling Power of Book Design. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – August 20, 2020

Selling books to corporate buyers is like exercising. You may not enjoy it, but it's good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you must do a little every day.

Book-Marketing Tip of the Day – August 18, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 - 11): Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Three of the courses are: 1) Novel Ideas For Selling Fiction To Non-Bookstore Buyers, 2) How to Find and Speak at Virtual Events and 3) The Selling Power of Book Design. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – August 17, 2020

The APSS free Virtual Book Marketing Conference (Sept 10 – 11). Today's Way to Market Books for Tomorrow. Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – August 16, 2020

Asking for a blurb? Quickly introduce yourself in a personal way, then state that you're asking for a book-jacket quote.

Book-Marketing Tip of the Day – August 15, 2020

"Take a coin from your purse & invest in your mind, it will overflow your purse over & over."  Ben Franklin

Book-Marketing Tip of the Day – August 14, 2020

When considering the ways in which you will distribute your books, first think about the people who will be buying them and where they shop. That is where your books should be.

Book-Marketing Tip of the Day – August 13, 2020

"Rock bottom became the solid foundation upon which I rebuilt my life."  J. K. Rowling

Book-Marketing Tip of the Day – August 12, 2020

 "To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull when you are afraid, that is courageous." Unknown

Book-Marketing Tip of the Day – August 10, 2020

A tip for picking a name for your company (or book title) is to "clear the clutter." Adding a "Corp, Group or LLC" after your company's name makes it clumsy to say (particular on a TV or radio show). (Fortune)

Book-Marketing Tip of the Day – August 9, 2020

When making a sales presentation, ask yourself if you have something to say. Focus on identifying an idea that a listener would receive as a gift. 

Book-Marketing Tip of the Day – August 8, 2020

If you tell buyers what you think, you'll lose them. If you tell buyers how you feel, they are more likely to listen.

Book-Marketing Tip of the Day – August 7, 2020

"A good headline is not overly familiar but familiar enough, a welcome surprise expressed in the vernacular of the intended audience, a promise to advance understanding in a broadly acceptable subject."  Derek Thompson 

Book-Marketing Tip of the Day – August 4, 2020

If someone asks about your content with, "Can you help me?" don't say, "Sure, here's my book." Instead say, "Perhaps. What is the problem?"

Book-Marketing Tip of the Day – August 3, 2020

The APSS Virtual Book Marketing Conference (Sept 10 – 11). Today's Way to Market Books for Tomorrow. Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. No charge to attend. FMI email BrianJud@bookapss.org

Book-Marketing Tip of the Day – August 2, 2020

"Your most unhappy customers are your greatest source of learning." Bill Gates

Book-Marketing Tip of the Day – August 1, 2020

"Life is about success, not perfection… and so is marketing." Rob Eagar