Tip of the Day – May 31, 2022

"Life is about success, not perfection… and so is marketing." Rob Eagar

Tip of the Day – May 30, 2022

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There is no reason for any individual to have a computer in his home." Ken Olson, founder of Digital Equipment Corp (DEC)

Tip of the Day – May 29, 2022

Sell more books when you enter the conversation that's already going on in your prospects' minds. See the situation from their perspectives.

Tip of the Day – May 28, 2022

"All sunshine and no rain makes a desert" Arabian Proverb

Tip of the Day – May 27, 2022

To sell your book so people buy, see it through your target's eyes 

Tip of the Day – May 26, 2022

Once you define your target markets, prioritize them according to the order in which you will pursue them: With which segments are you most familiar? Which segments have the potential for greatest profitability and growth?  

Tip of the Day – May 25, 2022

Discover the "Best Practices for IngramSpark's Self-Publishing" in this free, APSS webinar by Josh Floyd, president of Ingram Spark, TONIGHT at 7:00 pm ET. Register here: https://bit.ly/3w4fZlI  

Tip of the Day – May 24, 2022

Discover the "Best Practices for IngramSpark's Self-Publishing" in this free, APSS webinar by Josh Floyd, president of Ingram Spark, May 25 at 7:00 pm ET. Register here: https://bit.ly/3w4fZlI  

Tip of the Day – May 23, 2022

Self-Publishing 101 presented by Josh Floyd, president of Ingram Spark, May 25 at 7:00 pm ET. This free webinar includes a description of the Best Practices for IngramSpark's Self-Publishing Platform. Register here: https://bit.ly/3w4fZlI  

Tip of the Day – May 22, 2022

Self-Publishing 101 presented by Josh Floyd, president of Ingram Spark, May 25 at 7:00 pm ET. This free webinar includes a description of the Best Practices for IngramSpark's Self-Publishing Platform. Register here: https://bit.ly/3w4fZlI  

Tip of the Day – May 21, 2022

 "Techniques for breaking writer's blocks include spontaneously writing in a journal, talking into a tape recorder, screaming, chopping wood, throwing heavy objects …" John Long

Tip of the Day – May 20, 2022

You can sell more books when you realize it's not the money, it's the message. The money follows if the message is right

Tip of the Day – May 19, 2022

"Don't protect the past. Learn from mistakes and then move on." Ginny Rometty (former CEO of IBM)

Tip of the Day – May 18, 2022

"Embrace spontaneity when presenting. You have to be able to flex so that you can be real and in the moment." Tony Robbins

Tip of the Day – May 17, 2022

People justify a purchase with rational reasons (price, form), but buy for emotional reasons. Market to the heart (benefits, value)

Tip of the Day – May 16, 2022

Your hook is like the visible tip of the iceberg leading to the benefits of your content – the bulk of your message  

Tip of the Day – May 15, 2022

 Don't let buyers say, "I'll get to it tomorrow." Increase a sense of immediacy: "As you said, employee absenteeism is increasing daily," or "Your membership is decreasing as we speak."

Tip of the Day – May 14, 2022

Never compare your weaknesses to someone else's strengths. Focus on your own talents.

Tip of the Day – May 13, 2022

Book is a 4-letter word. Like work, love or life, what matters is what you do with it.

Tip of the Day – May 12, 2022

Use different headline types in your publicity to corporate buyers: News, primary benefit, advice, emotion, curiosity, gimmick, challenge or directive

Tip of the Day – May 11, 2022

A brief summary of bookstore sales: There today, here tomorrow. Sell to non-retail buyers (non-returnable) 

Tip of the Day – May 10, 2022

Effective communication must be customized for the intended consumer. Discover "Nine Ways to Write More Persuasive Marketing Copy" to help you write promotional material that will help you sell more books.  http://bit.ly/2wMHjd8  

Tip of the Day – May 9, 2022

"Tomorrow belongs to those who can hear it coming," said David Bowie   Plan ahead.

Tip of the Day – May 8, 2022

"Always and never are two words you should always remember never to use." Wendell Johnson

Tip of the Day – May 7, 2022

Good schmoozing (networking) is not about you or your book. It's about the other person

Tip of the Day – May 6, 2022

"It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction." Warren Buffett

Tip of the Day – May 5, 2022

Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear

Tip of the Day – May 4, 2022

Trying to find a business buyer to whom you can sell your books? Go to www.manta.com

Tip of the Day – May 3, 2022

If target readers need to hear about your book 10 times before purchasing, set a goal to reach them 10 times. Focus on communication.

Tip of the Day – May 2, 2022

"I can live with a mistake. What I can't live with is sloppiness, and there is a difference." Dana Canedy, Publisher.

Tip of the Day – May 1, 2022

"If you begin your sales presentation and fail to mention your prospect's name in the first minute you'll be tuned out." Harry Beckwith