Book-Marketing Tip of the Week – December 29, 2014

Focus on the differences of your content, not on its sameness. Authors, particularly of fiction, sometimes describe their book as being similar to a current trend leader by saying, "It's the next Harry Potter," or "It's like The Da Vinci Code, but better."  Buyers do not want more of what they already have. They want to hear how your information is different from the better-known titles, and why it is better.

Book-Marketing Tip of the Week – December 22, 2014

Learn from your mistakes. 95% of all businesses fail within their first ten years. Of the 5% that succeed, 95% failed in a previous business.

Book-Marketing Tip of the Week – December , 2014

Some people do not plan because, "I already know what I will do so why write it down?" But a list of actions is only one function of a marketing plan. Write it. As a philosopher once said, a mark made by the faintest pencil will last longer than the strongest memory.

magazine/book printing, packaging box and bag

Dear Sir/Madam,

Good morning.

Our main product is paper bag, paper box, book etc. In order to promote the sales, you may need those to pack your own merchandise.

Let me know if you are interested.

Thank you and Kind Regards

Fengxiu Printing Co., Ltd

Book-Marketing Tip of the Week – December 1, 2014

Display-marketing companies buy large, non-returnable quantities of books and gifts directly from publishers and manufacturers at discounts up to 80%. Then they sell the directly to consumers through display-marketing events at the buyers' locations. In some cases they publish their own proprietary products. The books and gift items are discounted up to 50% to the consumer, and they may donate a percentage of the proceeds in books or cash to the sponsoring organization or to a designated charity.