Book-Marketing Tip of the Week – May 27, 2013

A book that is poorly packaged, an inaccurate news story or shoddy deliveries of your books all negatively impact your carefully crafted identity.

 

Book-Marketing Tip of the Week – May 20, 2013

Hardcover books do not sell as well as softcover in airport bookstores because people want portability. For the same reason, coffee table books, large books on photography and "souvenir" books are not usually fast movers, and therefore infrequently carried in these stores.

Book-Marketing Tip of the Week – May 6, 2013

Bookstores stand between the publisher and the consumers. Your ability to deliver the "book experience" is constrained not only by the static display of your books on shelves but also by store employees' lack of knowledge of your book/topic/author.