Book-Marketing Tip of the Week - March 2, 2009

Terri Bowersock, author of Success. It Can Be Yours: How to be a Millionaire by using Your Determination, is dyslexic. So instead of writing a plan, she used pictures (not words) to organize her thinking, and she became extremely successful. Form follows function. Do not get so hung up on the way your plan looks that you forget what it is supposed to do. Your plan is a tool that guides, directs and reminds you of the actions you must take to achieve your goals.

Book-Marketing Tip of the Week –February 23, 2009

Once you determine your general strategies you must plan the specific
actions you will take in each of the four strategic areas. If your
product is to be a book, what size, color and shape will make it most
saleable? At what price? Which distributors will you contact? To which
reviewers will you send galleys or review copies? What will be in your
press kit, and to what television and radio stations will you send it?
Which trade shows will you attend? When and to whom will you conduct a
direct mail campaign?

Book-Marketing Tip of the Week –February 16, 2009

Selling to corporations is a relationship business. Knowing the name of
the person is only the start of the process. Prospective customers have
to know and trust you before talking to you about their marketing plans.
They are planning two years into the future and they do not want
competition learning of their plans. Begin by earning their trust, and
that takes time.

Book-Marketing Tip of the Week -February 9, 2009

The term for most book club contracts is two to three years, during which time the book club has the right to distribute the book to its members as they see fit. Generally, the major book club licenses require exclusive book club rights. Most of the niche clubs do not require exclusivity.

Book-Marketing Tip of the Week –February 2, 2009

Why use books as a premium? One reason is that books are tasteful. Their
high-perceived value does not demean the sender or recipient. In a way,
a book defines the taste of the giver. People like a premium that
flatters their intelligence, and books do that.

Book-Marketing Tip of the Week – February 2, 2009

Why us books as a premium? One reason is that books are tasteful. Their
high-perceived value does not demean the sender or recipient. In a way,
a book defines the taste of the giver. People like a premium that
flatters their intelligence, and books do that.