Book-Marketing Tip of the Week –February 23, 2009

Once you determine your general strategies you must plan the specific
actions you will take in each of the four strategic areas. If your
product is to be a book, what size, color and shape will make it most
saleable? At what price? Which distributors will you contact? To which
reviewers will you send galleys or review copies? What will be in your
press kit, and to what television and radio stations will you send it?
Which trade shows will you attend? When and to whom will you conduct a
direct mail campaign?