Book-Marketing Tip of the Week -January 5, 2009

 

Write your 2009 business plan. Begin with a mission statement that describes what you want your publishing company to be when it grows up. It should be a concise answer to the question, "Who are we trying to serve, and what do they want to be served?" Your mission statement helps position your business in the minds of your target audiences. If you are publishing a line of titles about gardening, you and your employees may think you are in the business communicating information about flowers and plants. But you are really in the business of helping people enjoy and appreciate life without spending a lot of money. Translate the definition of your company into terms that tell people what doing business with you means to them, and you will transform your business into a profitable venture for everyone.