Book-Marketing Tip of the Week - November 10, 2008

There are five major components to consider as you determine the retail price of your book. The first three are hard numbers, distinct and explicit: 1) your direct costs, 2) the discounts taken by your distribution partners and 3) the profit you expect to make. The other two are more intuitive: 4) the goals you have set for yourself, and 5) the psychological impact your price has upon the prospective buyer.