Book-Marketing Tip of the Week - November 17, 2008

If your special-sales mission statement were to read: Describe the top retirement locations in the country to help people 50+ years of age plan for their post-career lives. You could reach them by selling books through bookstores. But you could also do it by selling books to real-estate companies for their agents/brokers to give as gifts to people selling their homes, to alumni associations to use as fundraising items, through the bookstore of the National Council of Teacher Retirement or by listing it on Boomers International.