Book-Marketing Tip of the Week - November 24, 2008

A broad-line strategy has market segmentation as its main competitive weapon. It identifies pockets of demand, each with distinct characteristics. In this case you would extend your line with different titles for deeper penetration into each segment. This strategy led Mark Victor Hansen and Jack Canfield to create many different Chicken Soup for the Soul titles such as Chicken Soup for the Christian Soul, Chicken Soup for the Teenage Soul, Chicken Soup for the Pet Lover's Soul.