Book-Marketing Tip of the Week -December 8, 2008

Some activities are difficult to measure. Publicity, media appearances and advertising are three of those. These are meant to generate exposure and awareness, which in turn should translate into sales. This promotion process takes time to evolve, and your efforts will succeed if you tell people frequently enough that your book is available and how it will help them. However, if you measure your sales after the seventh or eighth time you run your ad, send your press release or appear on the air there may not have been time for your promotion to take effect. If you stop promoting short of the point at which your efforts make an impact then all you have done is wasted money.