Book-Marketing Tip of the Week –January 26, 2009

Your plan can be a simple document that describes the benefits of your
title to a particular market niche and the proposition you will offer to
entice people to purchase your books. It should outline the actions you
intend to take in six key areas. These areas are 1) the books/products
you offer, 2) the target market, 3) the special offer you are proposing,
4) the format you present and 5) the ways in which you test and 6) how
you evaluate your implementation.