Are you in the right LinkedIn groups? You should be in 3 types of groups: 1) where your competitors/peers are 2) where your prospective buyers are, and 3) groups than enable you to stay up on industry knowledge/trends.
posted by Brian Jud at
6:17 PM
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Use speaking to increase your revenue. Join Toastmasters (or similar group) if you are not already been a member. If you are speaking regularly, get in the habit of recording your presentations and listening to them. Keep profanity out of your speeches. Ask other qualified coaches to give you critiques. Expand your vocabulary.
posted by Brian Jud at
5:38 AM
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Can you state your strategy simply? At Nasty Gal, founder Sophia Amoruso's game plan is selling vintage clothes to young women. Snapchat's strategy is delivering disappearing photos. Ikea's is selling nicely designed flat-pack furniture. If you can't articulate your strategic approach as clearly as they can, do not expect the market to get it. (Fortune)
posted by Brian Jud at
6:04 AM
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How did written punctuation originate? It wasn't until the end of the fifteenth century that the Italian printer Aldus Manutius introduced the system of markings we call punctuation. The proper use of punctuation marks is a learned skill that has eluded even great writers ever since. Mark Twain once filled the last page of a manuscript with all the various symbols of punctuation and instructed his editor to disperse them within the story as he saw fit. (The Little Book of Answers, by Doug Lennox)
posted by Brian Jud at
6:37 AM
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To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull when you are afraid, that is courageous. What gives you the courage to act on your ideas? Having a well-thought plan? Encouragement? Faith in the idea? Past successes? What puts a lion in your heart? "Bravery is being the only one who knows you're afraid." Col David Hackworth
posted by Brian Jud at
7:31 AM
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"People are exposed to outdoor advertising for only a few seconds, so a good billboard should only have seven words and two things to look at." Glen Lane Your book's cover acts as a billboard, so those same comments apply to it, too
posted by Brian Jud at
6:04 AM
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Many people do not think they are innovative – that trait belongs to a select few of the "creative types." But you are an expert on your topic – you wrote the book on it! What the world really needs to know is what information is in your head. How can you let the world know that you have something important to say?
posted by Brian Jud at
6:05 AM
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It's been said that "The only person who likes change is a wet baby." Two basic rules of life are 1) changes inevitable and 2) everybody resists change. What resistance do you expect to your idea? Rejection? Returns? Rescinded orders? Reviews that are not good? How can you overcome your potentially negative response to them and make it positive?
posted by Brian Jud at
5:54 AM
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Enter the APSS/FedEx Small Business Grant Contest for $50,000. What could you do with $15,000, $30,000 or even $50,000 for your small business? The APSS/FedEx Small Business Grant Contest (https://bit.ly/2Im9EN0) has returned, offering even more money to 10 winners. Entries will be accepted February 19th through March 25th. Even outside of the contest, APSS members win big with FedEx discounts. Simply enroll in the APSS Shipping Program (https://bit.ly/2S96wUk ), managed by PartnerShip®.
posted by Brian Jud at
6:09 AM
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"A good headline is not overly familiar but familiar enough, a welcome surprise expressed in the vernacular of the intended audience, a promise to advance understanding in a broadly acceptable subject." Derek Thompson
posted by Brian Jud at
6:03 AM
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Over 1,000,000 ISBNs were issued last year. How many can you name? How many other people can name your book as one of them? Don't compete against them in bookstores. Sell 1-on-1 to corporate buyers who can buy in large, non-returnable quantities.
posted by Brian Jud at
6:19 AM
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Just as a carpenter knows that the right tool applied in the proper situation gets the job done effectively, so should book marketers use the correct timing and tools when building a promotional campaign for each target market. Use and balance your product development, distribution, pricing and promotion tools effectively and efficiently – online and offline.
posted by Brian Jud at
6:06 AM
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What does your book do? Say it in one sentence: (Title) helps (your target readers) who want (problem they want to solve) get (the reward they seek). Example: "How to Make Real Money Selling Books" helps authors and publishers who want non-returnable sales get greater profits from sales to non-bookstore buyers
posted by Brian Jud at
6:16 AM
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Should you print a large or a small number of books initially? The answer is, it depends. There are three factors that should be considered when deciding upon the optimum inventory level: timing, volume and velocity of revenue.
posted by Brian Jud at
6:16 AM
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What is your sales objective for 2019? What are you trying to accomplish? Can you state it in a single sentence? Can you draw a picture of it? Can you make a map of where you need to go and the things will need to do? What planning do you need to do? Can you visualize yourself reaching your objective?)
posted by Brian Jud at
5:59 AM
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If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "The horse is here to stay but the automobile is only a novelty, a fad." The president of Michigan Savings advising Henry Ford's lawyer not to invest in the Ford Motor Company, 1902
posted by Brian Jud at
6:16 AM
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For those who have already failed your New Year's resolutions, don't give up. There is always the Chinese New Year (starting Feb 5) to try again. If that doesn't work, celebrate the Ethiopian New Year which falls on September 11. Keep at it and make a New Year's Resolution to take more courses at Book Selling University (www.booksellinguniversity.com)
posted by Brian Jud at
6:08 AM
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"Seek wisdom to do the right things, not for business success. If you do the right things for the right reasons, it might work out. And if not, you'll find your success somewhere else. But always do the right thing." Frank Crail, CEO Rocky Mountain Chocolate Factory
posted by Brian Jud at
5:40 AM
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There are four general promotional tools you can use at different times – online of offline -- to accomplish your marketing goals. These are 1) publicity (press releases, media appearance, reviews) is perhaps the most economical element of the promotional mix, 2) advertising (including direct marketing) can reach many consumers simultaneously with the same message with a relatively low cost per exposure, 3) sales promotion uses items such as premiums, giveaways, brochures and coupons for generating awareness, and 4) personal selling (trades shows, sales calls on corporate buyers) can be the most persuasive selling tool because it allows two-way communication.
posted by Brian Jud at
6:20 AM
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