Book-Marketing Tip of the Day – February 26, 2019

Can you state your strategy simply? At Nasty Gal, founder Sophia Amoruso's game plan is selling vintage clothes to young women. Snapchat's strategy is delivering disappearing photos. Ikea's is selling nicely designed flat-pack furniture. If you can't articulate your strategic approach as clearly as they can, do not expect the market to get it. (Fortune)