Book-Marketing Tip of the Week – April 30, 2012

Market segmentation offers independent publishers several benefits over mass marketing. Your marketing costs will be lower, presenting a greater opportunity for profits. And your choices of marketing strategy, distribution system and communication channels become clearer.

Book-Marketing Tip of the Week – April 23, 2012

Serve a narrow market more effectively or efficiently than competitors and you will achieve differentiation from better meeting the needs of the target, lower costs in serving the niche, or both.

Book-Marketing Tip of the Week – April 16, 2012

Your objectives for writing and publishing your book may or may not include making a profit. For example, you may publish a book to help unemployed people, priced within their grasp. Or, you may produce your book to leave as a legacy.

Book-Marketing Tip of the Week – April 16, 2012

Before you automatically think of remainders or extreme price reductions to reduce inventory, evaluate the cause of the overstock. If seasonality is the culprit, you may be best served by carrying the stock for a short period. However, if poor quality or obsolete information is the reason, then choose other tactics.

Book-Marketing Tip of the Week – April 9, 2012

Price and production strategies interact. Your book's cover, endorsements testifying to your book's contents, reviews, the table of contents (for nonfiction) and the general layout all contribute to its increase in value.

Book-Marketing Tip of the Week – April 2, 2012

Many people go to a bookstore with the intention of purchasing a specific book. Once there, they become aware of other books on the same topic -- your competition -- since most bookstores display their titles in sections organized by subject.