Book-Marketing Tip of the Week – September 6, 2010

Associate with a cause. If you want to maximize the power of your book as a motivational tool, connect it with a cause. You inspire employees channel partners and customers to do good for others as they do good for your client's company. A PR Week/Barkley Cause Survey revealed that nearly three quarters of consumers purchase particular brands because they support a cause in which they believe. And more then 90% of consumers said it is important for companies to support causes and charities. Corporate respondents said they saw positive publicity, an increase in sales/retail traffic and an enhanced relationship with their target demographic as a result of cause-marketing efforts.