Book-Marketing Tip of the Week – November 24, 2014

Consider the word "discoverability." How will people find your book? In a retail store, your book is one of many purchase options. People make an immediate comparison of your product (content, price, value). In corporate sales, you bring your content to the attention of buyers one at a time. Their focus is only on your book.

Book-Marketing Tip of the Week – November 17, 2014

You may be thinking, "If I don't make it through the short term, there won't be a long term." That is like planting a seed and digging it up every few weeks to see if it is growing. You may create a Bonsai tree, but although it looks like the larger item it is only a miniature of what it might have been

Book-Marketing Tip of the Week – November 10, 2014

If you are selling a title about improving someone's tennis game, a review or article in Tennis magazine would more efficiently reach prospective buyers than it would in The New York Times. Pinpoint promotion to carefully selected target market segments could reduce waste in your marketing expenditures.

Book-Marketing Tip of the Week – November 3, 2014

The lower your unit cost the greater your profitability at the same selling price. In special marketing you print to fill orders since buyers – particularly non-retail buyers – usually buy in advance of a promotion and are willing to wait for delivery. Not only do you print to order (with no inventory costs), but the quantities are typically larger than you might produce to hold for potential bookstore sales. If you want some books to keep on hand, tack on a quantity to the special print run -- at a much lower price than if that quantity were printed alone