Book-Marketing Tip of the Week - February 24, 2014

The next time you are in a negotiation, think of what John L Mason said: "One of the best ways to persuade others is to listen to them. You'll find that a gossip talks to you about others, a bore talks to you about himself, and a brilliant conversationalist (salesperson) talks to you about yourself and then listens to your reply."

Book-Marketing Tip of the Week - February 17, 2014

Once you commit to work with a distributor, let it do its work. Do not duplicate its sales efforts by calling on major-account buyers. Find out where they do not call and fill in those gaps yourself.

Book-Marketing Tip of the Week - February 10, 2014

Build a personality for your imprint.

Book-Marketing Tip of the Week - February 3, 2014

Strategic positioning means performing different activities from rivals’ or performing similar activities in different ways.