Book-Marketing Tip of the Week – August 25, 2014

Use branding to convey facts and beliefs about your products' attributes and influence target opinions positively.

Book-Marketing Tip of the Week – August 18, 2014

Stop thinking in terms of frontlist and backlist. Most non-bookstore buyers are less concerned with the publication date than they are with how the content of your book can help them or their customers, employees, students or members. Assuming your information is relevant, corporations may use it as a premium to increase sales of their products, magazines as a way to increase subscriptions or by museum gift shops as a way to enhance the experiences of their guests. In each case, the format of your information may have to be changed to accommodate the buyers' needs

Book-Marketing Tip of the Week – August 11, 2014

 Although some buy on a returnable basis (discount stores, warehouse clubs, supermarkets, and airport stores) most non-retail buyers do not expect to return books.

Book-Marketing Tip of the Week – August 4, 2014

Special sales and trade distribution are not mutually exclusive approaches to book marketing. In fact, there is overlap in definition, strategy and implementation between the two.